Maintaining Trust in Uncertain Times

How do you maintain trust in uncertain times? Trust has been an important concept since the beginning of our country. On our dollar bills, we have said In God We Trust. Yet today it’s hard for us to trust people—particularly our business leaders, whose greed and self serving leadership seem to have been a major cause of our economic crisis. Yet, if we are going to pull out of this present situation, we have to realize that none of us is as smart as all of us. There are companies that realize this simple truth and have maintained trust before, during, and I’m sure after this economic downturn. All these companies seem to have two characteristics in common.

First of all, they have a higher purpose than making money. As an example, Southwest Airlines, from its beginning, has been convinced that it is in the freedom business. The freedom of all Americans to be with friends and relatives during good times and bad times—thus their low price structure. Chick-fil-A’s purpose is to glorify God by having a positive influence on everyone who comes in contact with Chick-fil-A. They aren’t open on Sundays, even though that is often the busiest day in the fast food industry.

Secondly, they value both people and results. The way that plays out is that their leaders and their people respect and trust each other by celebrating good times together and working out tough times together.

I first realized the importance of trust and respect going together by listening to Ichak Adizes, a long-time consultant and professor at UCLA. He argues that respect and trust have both nonverbal and verbal messages. If you respect someone, you face them, because you are interested and want to hear their opinions. If you don’t respect someone, you turn your back on them, because you couldn’t care less what they think. If you trust people, you will turn your back on them because you are convinced they mean you no harm. If you don’t trust them, you watch their every move. How does that work at Chick-fil-A and Southwest Airlines?  In both cases, they respect their people and therefore share information with them about the performance of the company in both good times and bad times. In good times, they celebrate together, and in bad times, they are problem-solving partners. Does that work? You’d better believe it. Unlike many companies today where the top managers are locked behind closed doors, cutting costs and having everybody’s fate in their hands, these two great companies open their books to everyone so they know what’s happening and immediately go to work to cut costs as well as increase revenue.

This is exactly what our company, The Ken Blanchard Companies, did after 9/11 when we lost $1.5 million in sales that month, and what we are doing today with sales and operating income going down. We believe that none of us is as smart as all of us, and we are convinced we will pull out of this together.

What are you doing? Are you betting on the brain power of your top managers or on the brain power of everyone in your organization?  What’s at stake? The future of your company, trust, and respect.

Leading in Uncertain Times

We did a pretty good webinar recently. Twenty-five hundred people signed up for it. Do you know what the title was? “Leading in Uncertain Times.” Of course, we don’t have any uncertain times here, do we? Ha! Let me tell you three points I shared in the webinar, because maybe it could help us, because we’re all hitting times that are interesting.

The first point is: You have to be a bearer of hope. Some of you might think, “Blanchard, will you stop this? These are hard times.” Hey—I’m going to be a bearer of hope. I thought you could be a bearer of hope, too. Is that always tied into reality? No. But what difference does it make—if you don’t hope, then why don’t you just lie down and we’ll throw some dirt over you.

The second point is that you have to make people your business partners. I want to tell you—in our company in this kind of economic situation we’re going to keep on asking our people whether they have any suggestions. Where can we cut costs? Where can we increase revenue? Our people are our partners. We need everyone’s input. That is so important now.

The final one is to be a servant leader. This is not the time to be self-serving and say that it’s all about me, even though you’re concerned and you have some fears and all. But if you realize that life is about how to serve, not be served, in the process of reaching out to help others and maybe forgetting your own problems for a minute, you know what? Your own problems might be helped. It’s a real simple fact, but I have found it true.

A couple of friends of mine were saying how you can’t deal with hard times if you don’t embrace the good times, and the laughs. Good times are an example of hope. A lot of people are saying how things are really rough. A friend of mine says, “Don’t waste a crisis!” This is a time to change our attitude even when people around us aren’t having the same feeling. Another friend of mine said, “If you can see the future, then what’s the use of faith?” I think that’s really so true. In my locker room in high school, my coach said, “When the going gets tough, the tough get going.” And he also said, “Winners never quit and quitters never win.” So what we really need to do is remember that we have the capability to do anything. Together, together, together! And that’s what we’re going to do this time, okay?

So put your chins up—put your smiles on. Go out and make a difference in people’s lives. And in the process I think we can all continue to make a difference in our own lives. To be bearers of hope, we have to catch people doing things right and celebrate when people go beyond the moment, beyond the circumstances. You know, sometimes in life, you get “in the zone,” where positive things are happening and you can’t explain it. So I was just wondering—how can we encourage each other to get into the zone? How do we help each other go beyond where we ever thought we might be in what we do? Every job is important, whether you’re a visiting professor, or director of first impressions, or shipping, or doing sales, or whatever. Get in the zone. Think about it. How can you get yourself in the zone?

Taking the Good with the Bad

What to do in these tough economic times?

Economic anxiety in the workplace