Coaching and Servant Leadership Go Hand in Hand

As many of you know, I’m a huge proponent of servant leadership, which is all about putting your people first—giving them the right amount of direction and support for the task at hand and then getting out of their way so that they can do their best work.

There is an element of coaching in every servant leader’s skill set. In fact, being an effective coach requires four communication skills that are also key elements of servant leadership. Here’s how those skills play out in the workplace.

Listen to Learn

When we think of the characteristics of a great leader, being a good listener is always one of the first that come to mind. Why? Because people appreciate a manager who cares about what they think. When you begin a conversation with someone, eliminate distractions so that you will be present and focused. Open your mind to their ideas and perspectives. Resist the temptation to interrupt—allow the person time to think before they speak. Pay attention to nonverbal clues such as tone of voice. Restate your impression of what the person said, or wait and summarize the full conversation at the end—so that they know you understand their point of view. Think of this as listening with the intent of being influenced.

Inquire for Insight

This is about drawing out ideas from the person you’re having a conversation with. Use well thought-out questions to seek information, opinions, or ideas that will help you understand exactly what the person is saying. Open-ended questions encourage communication; for example, “Can you tell me more about that?” Clarifying questions (“when” or “how”) check for understanding. Prompting questions (“what”) promote deeper thinking. 

Tell Your Truth

As a leader, sharing information can help people make decisions in the best interest of themselves, their department, and the organization. Sometimes telling your truth can be uncomfortable—but remember, people without accurate information will often make up their own version of the truth, which can be more negative than reality. Before sharing information, think: Will what I have to say help them succeed? Will this problem resolve itself if I don’t say anything? Could this information help the person avoid obstacles so that they can succeed sooner?

Express Confidence

Toward the end of a coaching conversation with a direct report, let the person know you appreciate them and have their back. Expressing confidence is the best way to build their self esteem and give them feelings of belonging and empowerment. Acknowledging people’s efforts and letting them know in specific language that they are doing a good job will go a long way toward both individual and team engagement.

Being a leader who serves and coaches gives you even more opportunities to establish and build trust with each person on your team. And here’s a bonus: also helps them get to know you better. Leadership is a pleasure when you know you are building meaningful relationships with your people.

You Don’t Have To Do It All Yourself

As a leader, do you feel like you have to do everything yourself—that you can’t count on anyone to take on some the things that need to be done? Perhaps it has occurred to you that you need to delegate some of your work. Why haven’t you? Is it because no one is ready to assume those responsibilities and you don’t have the time to train them?

If you answered yes to any of these questions, it’s time to reconsider your leadership philosophy. Too many leaders make the mistake of thinking that they are at the top of the hierarchical pyramid, responsible for all the planning, organizing, and execution, while their people are below them, responsive to their directives. While there is nothing wrong with the pyramid as an organizational chart, thinking and operating with this top-down approach can lead managers to believe that they must do all the heavy lifting.

The key is to turn the pyramid upside down, so that your people are responsible. Your job is not to do all the work yourself, but to roll up your sleeves and provide people with the direction, coaching, and support they need to accomplish the goals you’ve agreed to. This way, both you and the people who report to you will be successful.

At this point a lot of people say, “But I don’t have time to provide direction, coaching, and support to all the people who report to me!”

Don’t worry; you don’t have to spend all your time working closely with all your people—only those who need your direction and support to develop their competence and commitment. In time, they will become independent, self-motivated, and high performing—freeing you to focus on other priorities.

We call this approach SLII®, the leadership framework outlined in Leadership and the One Minute Manager, a bestseller I coauthored with Patricia Zigarmi and Drea Zigarmi. The book teaches leaders how to set clear goals, diagnose people’s development level on each task, and match their leadership style to the development level of the person they’re leading.

Notice I said “diagnose people’s development level on each task.” Even experienced managers can fall into a trap of seeing people as beginners, moderately competent, or highly experienced. Assuming that because people are experts in one aspect of their job, they’re experts in all aspects can lead to poor performance. Most of us have areas where we’re still learning and need leadership.

For any task, people can be at one of four development levels, depending on their experience and commitment. Your job is to identify and understand those levels and adjust the direction and support you give accordingly. Here’s a brief overview:

Level 1: Enthusiastic Beginner. Appropriate Leadership Style: Directing
Enthusiastic beginners are eager to get started on a task, even though they have not demonstrated expertise. For this task, regardless of the status or tenure of the person being led, the leader needs to provide specific direction about goals, show and tell how, and closely monitor performance so they can provide frequent feedback on the individual’s results.

Level 2: Disillusioned Learner. Appropriate Leadership Style: Coaching
This level usually sets in after an individual has been unsuccessful at a new task. Enthusiasm turns to discouragement and insecurity, and the leader needs to provide direction on how to attain the goal or finish the task. The leader should explain why, solicit suggestions, and begin to encourage involvement in decision-making.

Level 3: Capable But Cautious Performer. Appropriate Leadership Style: Supporting
Once a person has demonstrated skill with a task, the leader and the individual make decisions together. At this stage people may be competent but still need the leader to bolster their confidence and motivation. The leader’s role is to listen, draw out, encourage, and support.

Level 4: Self-Reliant Achiever. Appropriate Leadership Style: Delegating
Once an individual becomes an expert at a task, the leader allows the individual to make most of the decisions about what, how, and when. Because the individual can achieve goals with little direction, the leader’s role shifts to valuing the individual’s contributions and supporting their growth.

It’s Worth the Investment Take time out of your busy day to check in with your people, diagnose their development level on each goal-related task, and give them the leadership style they need. By doing so, you’ll not only empower them to accomplish goals, you also will set them up to assume greater responsibilities. When you look at it this way, you don’t have time not to give people the leadership style they need!

Day-to-Day Coaching: The Best Way to Help People Get an A

An effective performance management system consists of three parts: performance planning, day-to-day coaching, and performance review.

Most organizations, unfortunately, devote the greatest amount of time to the third part of the performance management system: performance review. This is where manager and direct report sit down and assess the direct report’s performance since the last annual review. Over the years I’ve heard HR leaders boast, “You’ll love our new performance review form.” I always laugh because I think most of those forms could be thrown out. Why? Because they tend to measure things nobody knows how to evaluate, such as initiative, willingness to take responsibility, or promotability. When people don’t understand how to win during a performance review, they focus most of their energy up the hierarchy. After all, if you have a good relationship with your boss, you might have a higher probability of getting a good evaluation. There’s nothing really wrong with that, but it’s certainly not an effective way to manage performance.

Many leaders in organizations do a good job on performance planning and set very clear goals with their people. But then what happens to those goals? Most often, they get filed and no one looks at them until it’s time for their annual performance review. Then everybody runs around, bumping into each other, trying to find the goals.

So which of the three parts of the performance management system do you think managers are least inclined to spend time on? You’re right: day-to-day coaching is the most ignored of the three—yet it is the most significant aspect of managing people’s performance. Why? Because the most important feedback—praising progress and redirecting inappropriate behavior—happens on an ongoing basis.

In our book Helping People Win at Work: A Business Philosophy Called “Don’t Mark My Paper, Help Me Get an A,” WD-40 Company CEO Garry Ridge and I discuss in detail how an effective performance management system works.

The book was inspired by my ten-year experience as a college professor. I was always in trouble. What drove the faculty crazy more than anything was how, at the beginning of every course, I gave students the final exam.

When the faculty first found out about it, they came to me and said, “What are you doing?”

I said, “I’m confused.”

They said, “You look it.”

“I thought we were supposed to teach these students.”

“You are, but you don’t give them the final exam ahead of time!”

“Not only will I give them the final exam ahead of time, what do you think I’ll do throughout the semester? I’ll teach them the answers so that when they get to the final exam, they’ll get A’s. Because life is all about getting A’s.”

I tell you this little story because it is a great metaphor for an effective performance management system. Here’s why:

  • Giving the final exam at the beginning of the year is like setting goals during performance planning: it lets people know exactly what’s expected of them.
  • Teaching the answers is what day-to-day coaching is all about. Check in with each person on a regular basis. If you see or hear about someone doing something right, you don’t wait a year to congratulate them during their performance review—you give them a praising on the spot. If they do something wrong, you don’t save your feedback for their review—you redirect them right away to get them back on track toward their goal.
  • Finally, when people get the final exam again at the end of the year—their performance review—they will get an A: a great evaluation.

After learning about this philosophy, Garry Ridge implemented “Don’t Mark My Paper, Help Me Get an A” as a major theme in his company. He is so emphatic about this concept that he has been known to fire managers of poor performers rather than the underachievers if he learns the managers did nothing to help the person in question get an A.

When a performance management system is done right, there are no surprises at performance review time. Team members have stayed focused on their goals and know what a good job looks like—because their manager has connected with them throughout the year with day-to-day coaching to ensure they get an A. Now that’s performance management.

Building a High-Trust Work Environment

Building trusting relationships is one of the most important elements of being an effective leader. The good news is that turning around a low-trust environment isn’t rocket science. It starts with performance evaluation. If you are evaluating your people’s performance with a judgmental mindset, I guarantee you are eroding trust.

But if you partner with your people to set clear goals, and then provide day-to-day coaching to help them reach those goals, you’ll build high levels of trust—and that leads to higher morale, increased productivity, and improved engagement. And, as a leader, the constant communication you have with team members makes the performance evaluation part of your role much easier.

Remember, placing an emphasis on judging performance instead of coaching performance will create a low-trust environment. Setting clear goals and working side by side with your people to help them do their best will not only build trust and create effective teams, but also form the kind of working environment where people flourish.

Don’t Just Sit There, Say Something!

Managers typically react to the performance of their direct reports with one of three responses: positive, negative, or no response at all. It isn’t hard to guess which one works best for increasing good performance—the positive response.

A person who does something correctly and receives a positive response will most likely continue to perform using that desired behavior in the future. By the same token, a person who receives a negative response for doing something wrong will most likely not repeat the behavior. So, in effect, even performance that gets a negative response can improve if the manager coaches the person and encourages them to improve.

The most dangerous response a leader can offer is no response at all. Think about it. If someone performs tasks and completes projects correctly and receives no response from their manager, how do you think they will perform in the future? The good performance might continue for awhile, but eventually it will decline. Why? Because no one seems to care.

What about the person who makes mistakes but is never corrected? It seems logical that if a person is left to fail again and again with no support or direction, their performance will get even worse. It is the leader’s responsibility to help everyone succeed. Ignoring bad behavior hurts not only the individual, but also their manager and the organization as a whole. It’s just bad business.

Even though leaders are busier than ever these days, most still notice when their people are doing great or when they need coaching. The big mistake happens when the manager doesn’t say it out loud. I often say “Good thoughts in your head, not delivered, mean squat!”

If you want your people to achieve and maintain high performance, let them know that you notice and care about the things they do right—and that you want to help them when they are off track. Share your thoughts. No one can read your mind.

Be consistent with your communication and you will build a consistently high performing team.