What Great Leaders Know and Do: It’s All About the Values

Business teamI’ve enjoyed telling you about the elements of the SERVE model from the first book I wrote with Mark Miller, The Secret: What Great Leaders Know and Do. Before I explain the final element, let’s review the first four, which I’ve shared over the past several weeks.

The S in the SERVE model stands for See the Future and points out the importance of having a compelling vision for the future. The first E in the model stands for Engage and Develop Others and focuses on hiring the right people for the right roles and investing in their development. The R stands for Reinvent Continuously and refers to personal reinvention, system and process reinvention, and structural reinvention. And the V in the SERVE model stands for Value Results and Relationships. For many years, leaders thought they had to choose between people and results, but in fact both elements are critical for long-term success.

The final E in the SERVE model stands for Embody the Values. Effective leadership is built on trust. Although there are many ways to build trust, I believe the easiest way is to live consistently by your values. Leaders must establish, articulate, and enforce the core values of their organization. More important, they must model the behaviors that support the values. For example, let’s say being customer focused is your number one value. If you make decisions and take actions that negatively impact the customer experience, you are not embodying that value. This gives people a reason not to trust you, which negatively impacts your effectiveness as a leader. If your decisions and actions always place the customer experience first, you’ll not only honor the values but also build trust with your team.

Remember to walk your talk to build and maintain the trust of your people. When you embody the values, you help shape the organization’s culture. When you don’t, you can damage your own leadership—and the organization.

Are you ready to start working on ways to Embody the Values? Ask yourself these questions:

  • How can I integrate our core organizational values into the way my team operates?
  • What are some ways I can communicate our values to my team over the next thirty days?
  • How can I create greater personal alignment with our values on a daily basis?
  •  How can I recognize and reward people who actively embody the values?

Establishing a leadership culture in an organization takes time and involves continuous, focused work. It starts by establishing an agreed upon leadership point of view. The elements of the SERVE model are a great place for that conversation to begin. Teach the common point of view to all current and emerging leaders. Practice it. Measure it. And model it. And remember—a servant leadership culture begins with you. Good luck on your journey, and let me hear about your progress!

 

What Great Leaders Know and Do: Results through People

I’m excited to sharePortrait Of Joyful Business Team the fourth element of the SERVE model from the first book I wrote with Mark Miller, The Secret: What Great Leaders Know and Do. But I can’t start without a quick review of the first three elements.

The S in the SERVE model stands for See the Future and points out the importance of having a compelling vision for the future. The first E in the model stands for Engage and Develop Others and focuses on hiring the right people for the right roles and investing in their development. The R stands for Reinvent Continuously and refers to personal reinvention, systems and processes reinvention, and structural reinvention.

The V in the SERVE model stands for Value Results and Relationships. For many years, leaders thought they had to choose between people and results, but in fact both elements are critical for long-term success. It’s not an either/or proposition—it’s a both/and approach. Leaders who focus only on results will lose their people—but leaders also can’t run a company as if it were a social club. People have to be held accountable for achieving goals. Successful leaders are able to create an environment where morale is high and people work diligently to achieve results. Leaders must set high expectations while maintaining respectful relationships that will inspire optimal performance.

Think about a time when you had a great leader. I’ll bet that leader challenged you to perform at a high level, but also provided support to help you reach your goals. Leaders who set clear goals with their people, listen to their needs, provide authentic feedback and coaching, and celebrate successes along the way will reap the benefits of working with a consistently high performing team.

The typical ups and downs of our economy require leaders to stay aware of business results, but smart leaders realize those results are achieved by people. I’ve always said that if you take care of your customers and create a motivating work environment for your people, profits and financial strength are the applause you’ll get for a job well done.

As you can see, great leaders must balance both critical elements—results and relationships. Measure your ability to do this by asking yourself these questions:

  • How much emphasis do I place on getting results?
  • How many of my people would say I make a significant investment in helping them succeed?
  • How have I expressed appreciation for a job well done in the past thirty days?

Answer honestly, and remember: mastering the art of leadership is a journey. There will always be room for improvement, so enjoy the trip.

What Great Leaders Know and Do: The Importance of Reinventing Continuously

My last couple of blogs were lifelong learning online adult education and knowledge building,dedicated to the first two elements of the SERVE model from The Secret: What Great Leaders Know and Do, the first book Mark Miller and I coauthored, which was just released as a 10th Anniversary Edition.

For a quick review, the S in the model stands for See the Future and points out the importance of having a compelling vision for the future. The first E in the SERVE model stands for Engage and Develop Others. As a leader, you must be able to put the right people in the right roles, and you must invest in their development.

Now I want to tell you about the R in the SERVE model, which stands for Reinvent Continuously. This is a very big concept so I’ve broken it down into three components: Personal reinvention, systems and processes reinvention, and structural reinvention.

First, if you want to be a great leader, you must reinvent continuously on a personal level. Simply knowing how to do your job today doesn’t secure your success tomorrow. Read, watch videos, listen to audio books or podcasts, talk to colleagues, work with a mentor, or join associations or special interest groups. It’s important to keep up with this ever-changing world so that you can be innovative and bring new ideas that will respond to future challenges. In fact, Mark and I believe if you stop learning, you stop leading.

The second component applies to reinventing systems and processes. It’s critical to keep looking for ways to improve how your business is conducted. A key point to always remember, whether you are looking for ways to cut costs, reduce errors, increase speed to market, or simplify processes, is to talk to your people. Because they are in the trenches with your products, services, and customers, they often generate ideas executive leaders wouldn’t come up with. Getting input from people at all levels in your workplace also increases buy-in.

The third part is all about structural reinvention. Sometimes the way an organization is structured just doesn’t make sense for future growth. The best leaders recognize this and are willing to be flexible when it comes to restructuring teams, departments, and sometimes entire functions.

Continuous reinvention is a long-term quest. To get started on your reinvention journey, ask yourself these questions:

  • Who are my mentors?
  • What am I learning?
  • What systems or processes need to be changed to improve how we do business?
  • Do any teams, departments, or functions need restructuring to enhance future performance?

I’d love to hear from you. In what ways have you reinvented yourself, your workplace systems and processes, or your organization?

What Great Leaders Know and Do: Engaging and Developing Your Staff

In my last blog I introduced tSuccessful business woman leading a team - isolated over whitehe SERVE model from The Secret: What Great Leaders Know and Do—the first book I coauthored with Mark Miller that was just released in a 10th Anniversary Edition.

In case you missed it, last time I talked about how the S in the model stands for See the Future and points out the importance of having a compelling vision of the future.

Now I want to focus on the first E in the SERVE model, which stands for Engage and Develop Others. As a leader, you must be able to put the right people in the right roles. This involves making the best decisions when recruiting people for your team. Of course you need to look for specific business skills required by the role—but you should also consider the character of the person. Will they fit in with other colleagues and share common values with the rest of the team?

Once the right people are in place, the best leaders invest in the development of those people. Build an environment where people are so engaged that they dedicate themselves to helping achieve the vision. Create an expectation for learning and growing. Give people opportunities to develop their skills and leverage their strengths by providing ongoing training, mentoring, and other types of growth.

We know from research on employee engagement that as much as three-quarters of employees are either totally disengaged or somewhat disengaged at work—so there is a real opportunity for leaders to make a difference by engaging and developing their staff. Even moving that score a little in the right direction will have a huge positive impact, not only on individuals but on the entire organization.

So ask yourself these important questions: Do I have the right people on board? Am I continuing to help them develop? Have I created an engaging work environment? The answers you come up with are the first steps to ensuring your effectiveness as a leader—and the ultimate success of your organization.

What Great Leaders Know and Do: It All Begins with “Seeing the Future”

OneThe Secret Book Cover of our favorite publishers, Berrett-Koehler, just released the 10th Anniversary Edition of The Secret: What Great Leaders Know and Do—the first book I coauthored with Mark Miller.

The message in The Secret is as powerful in today’s increasingly complex world as it was when it was published ten years ago: You can serve without leading, but you can’t lead without serving. I’ll be blogging a few times over the next several weeks about each element of the SERVE model we present in the book.

To begin, the S in SERVE stands for See the Future. As leaders of a group, department, or organization, we must have a compelling vision of the future.  This compelling vision stirs the passion not only within us but also within the people we serve. It tells everyone who we are, where we are going, and what will drive our behaviors.

Sheldon Bowles, a friend and coauthor, provides one of my favorite examples of a man with a clear vision for his company. Sheldon is one of the founders of Canada’s DOMO Gasoline company.

Many years ago when gasoline companies were all shifting to self service gas stations, Sheldon decided that it would be the perfect time to go into the full service business. He loved to venture where there was no competition—and full service would be DOMO’s market differentiator. He knew people didn’t go to gas stations for enjoyment; they went for a specific reason and wanted to get in and out as quickly as possible.

Sheldon decided to create an experience for the customer when they pulled into a DOMO station, and the pit stop of the Indianapolis 500 race served as his inspiration. He hired mothers, retirees, and others who were interested in working part-time and dressed them in red jumpsuits.

When a customer drove in to one of the stations, attendants would race toward the car, pump the gas, look under the hood, clean the windows, and take the payment. The values that drove everyone’s behavior were safety, speed, and fun. As the customer drove away, they were handed a card that said “P.S.—We also sell gas.” As a leader, Sheldon had a clear picture of the future and communicated it effectively to his people.

What’s your vision of the future?  Is it compelling?  Have you shared it with your team?

I look forward to sharing more about the SERVE model in future blogs. If you’d like to learn more, join Mark Miller and me on Monday, September 29 at 11:00 a.m. PDT/2:00 p.m. EDT when we will host a free webinar on the key concepts of The Secret.