All Good Performance Starts with Clear Goals—and Clear Roles

One of the key directive leadership behaviors for SLII® leaders centers around the leader working closely with each direct report until the person is able to effectively perform the responsibilities required of their individual role. This SLII® micro skill is called Clarifying Roles.

Clear roles go hand in hand with clear goals. You already may know that one of my favorite sayings is “All good performance starts with clear goals.” In effect, that quote could be changed to read “All good performance starts with clear goals and clear roles.” High performers are not only able to clearly describe their goals, they are also committed to learning how to master specific aspects of their role—daily functions that may include upholding standards of communication, recognizing their level of authority, directing the work of others, making decisions, etc. The SLII® leader takes an active part in this process, leading the way in determining the person’s development level in each area and providing the right amount of direction and support to help the person win—achieve their goals.  

Want an example of how a manager might work with a direct report to help them learn and understand their role? Let’s take a look at a clip of a conversation from Leadership and The One Minute Manager, a book I coauthored with my friends Pat Zigarmi and Drea Zigarmi, two of our company’s cofounders.

Here’s the context: An entrepreneur wanted to learn how the One Minute Manager could flex his leadership style for people depending on their needs. So, the One Minute Manager asked the entrepreneur to visit with a few people on his team and get their perspectives. The first person the entrepreneur met with was Larry McKenzie, who recently had been promoted to the role of vice president for people and talent development.

“I’m interested in finding out how the One Minute Manager works with you,” said the entrepreneur. “Would you call him a collaborative manager? I’ve been reading a lot about collaborative leadership.”

“He’s far from being collaborative with me,” said Larry. “In fact, he is very directive with me. People development is his baby. So, my job is essentially to follow his direction.”

“But why doesn’t he just assign you the projects he needs you to do and then just let you figure them out?” asked the entrepreneur. “He must trust you if he put you in this job.”

“I think he trusts that I’ll develop in this role, but he’s the expert,” said Larry. “So, he assigns me projects and then works very closely with me on almost every aspect of them. This role is a big stretch for me. I’m just learning about several of the responsibilities that come with this job.”

“Don’t you resent that?” asked the entrepreneur. “It sounds pretty controlling to me.”

“Not at all,” said Larry. “I was in comp and benefits before I got this position three months ago. I jumped at the opportunity to move into the people and talent group. Working with the One Minute Manager would give me a chance to learn the whole area of talent development from the ground up. He’s considered a real pro when it comes to developing people. So apart from comp and benefits—where he leaves me alone when he works with me—in almost every other area, he’s very clear about what he wants me to do and how he wants me to do it. I always know where I stand because of the frequent meetings we have and the ongoing feedback he gives me.”

“Do you think he will ever let you make any decisions on your own?” asked the entrepreneur.

“As I learn the ropes,” said Larry. “But it’s hard to make good decisions when I don’t know a lot about what it takes to accomplish my goals. Right now I’m glad the One Minute Manager wants to be involved. I’m excited about my job, and as I gain experience, I’m sure I’ll assume more responsibility.”

This passage makes clear that no matter how elevated a direct report’s role, the SLII® leader uses a directive style on the job functions that are new to that person. Note how Larry mentions that the One Minute Manager uses a delegating style on the comp and benefits areas where Larry already has expertise. However, in other areas where Larry has little expertise, the One Minute Manager uses a directing style where he shows and tells Larry exactly how those tasks should be done. As time goes by and Larry learns and improves, the responsibilities of his role become crystal clear. An SLII® leader’s job is to flex their leadership style to meet the direct report’s development level on a given task or goal. Helping each person clarify their role is an important part of that process.

Sharing Information: A Counterintuitive Key to Success

I’ve always been a big believer in sharing information. As a college professor, I used to give out the final exam on the first day of class—and spend the rest of the semester teaching students the answers so they could master the material and get an A.

The same principle works in business. If leaders want to build a culture of trust, responsibility, and mastery, they need to share information with people. Giving team members the information they need enables them to make good business decisions.

Sharing information sometimes means disclosing information that is considered privileged, including sensitive and important topics such as future business plans and strategies, financial data, and industry issues or problem areas. Providing people with more complete information communicates trust and a sense of “we’re in this together.” It helps people think more broadly about the organization and the interrelationships of various groups, resources, and goals.

By having access to information that helps them understand the big picture, people can better appreciate how their contribution fits in and how their behavior impacts other aspects of the organization. All of this leads to responsible, goal-related use of people’s knowledge, experience, and motivation. While this runs counter to the thinking of a lot of top-down managers, the philosophy is based on the following premise:

 

People without accurate information cannot act responsibly;

people with accurate information feel compelled to act responsibly.

 

In an example close to home, The Ken Blanchard Companies, like many businesses, was negatively impacted by the events of September 11, 2001. In fact, the company lost $1.5 million in sales that month. To have any chance of ending the fiscal year in the black, the company would have to cut about $350,000 a month in expenses.

The leadership team had some tough decisions to make. One of the leaders suggested that the staffing level be cut by at least 10 percent to stem the losses and help get the company back in the black—a typical response in most companies.

As with any major decision, members of the leadership team checked the decision to cut staff against the rank-ordered organizational values of ethical behavior, relationships, success, and learning. Was the decision to let people go at such a difficult time ethical? To many, the answer was no. There was a general feeling that because the staff had made the company what it was, putting people out on the street at a time like this just was not the right thing to do. Did the decision to let people go honor the high value that the organization placed on relationships? No, it did not. But what could be done? The company could not go on bleeding money and be successful.

Knowing that “no one of us is as smart as all of us,” the leadership team decided to draw on the knowledge and talents of the entire staff. At an all-company meeting, the books were opened to show everyone how much the company was bleeding, and from where. This open-book policy unleashed a torrent of ideas and commitment. Small task forces were organized to look for ways to increase revenues and cut costs. This participation resulted in departments throughout the company finding all kinds of ways to minimize spending and maximize income. As the company’s Chief Spiritual Officer, I cheered people on by announcing we would all go to Hawaii together when the company got through the crisis. People smiled politely, although many had their doubts.

Over the next two years, the finances gradually turned around. By 2004, the company produced the highest sales in its history, exceeding its annual goal. In March 2005, our entire company—350 people strong—flew to Maui for a four-day celebration.

So the next time you’re stuck, consider sharing information. You might be surprised by the positive results.

Set Boundaries for an Empowered Workforce

Setting boundaries to help empower people might sound like a contradiction. When managed correctly, though, well placed boundaries can ensure a strong culture of empowerment for your entire company.

I’ve often said that a river without banks is a large puddle. If you empower people by setting them loose without any direction, they can lose momentum and focus—or, even worse, they can make costly mistakes or put a project at risk. Like the banks of a river, properly set boundaries will channel energy in the right direction so that people can take on more responsibility as they grow and develop.

The key to setting boundaries is to ensure people know the areas where they can be autonomous and responsible rather than focusing on things they are not permitted to do. Boundaries are based on each person’s skill level and are meant to help the person understand how their goals align with the overall vision and goals of the organization. Helping people see how their work fits into the big picture allows them to become peak performers.

It is also important for managers to explain the decision making process in an empowered culture. Some people think being empowered means they get to make all the decisions. They could be disappointed when the manager continues to make strategic decisions and leaves only some operational decisions to them. And they might hesitate to make decisions at all when they realize they will be held accountable for the results—both good and bad.

Yes, empowerment means people have the freedom to act, but it also means they are accountable for results. The right balance is to have managers continue making strategic decisions and get team members involved in making more operational decisions as they become more comfortable with assuming the potential risks involved. As people gradually accept more responsibility for decisions and consequences, managers can pull back on their involvement.

It takes a little time in the beginning for managers to establish boundaries for team members, but this investment has a huge payoff. The worst thing a manager can do is to send people off on their own with no clear direction and then punish them when they make mistakes. Don’t fall into that trap. Establish clear boundaries that will empower people to make decisions, take initiative, act like owners, and stay on track to reach both personal and organizational goals.