I’ve talked often of the importance that values play in achieving your corporate vision. Your purpose as an organization tells you where you want to go as a company, but values tell you how you are going to get there. Clearly defined values provide guidelines for how to make daily decisions that impact your future success—or failure.
I recently had the chance to hear Stephen M.R. Covey talk about the impact that the lack of trust has on all of us, and I realized something: there is another layer of underlying behavior that impacts our ability to live by our values. Trust and values actually work hand in hand to create a strong company. Continue reading



