Pay Attention to Needs and Motivations

A good way to explain how an individual’s motivation fluctuates is to look at Abraham Maslow’s theory of the “hierarchy of needs.”  Maslow argued that we are all motivated by a variety of needs.  He claimed these various needs could be seen on a hierarchy, moving from basic, low-level needs to higher level needs.

The most basic needs are physiological, including food, water and air.  These are the basic ingredients that sustain.  Once people have these basic needs, they are concerned about safety and security.  They don’t want to get hurt in their environment, and they want a job—not only this week, but next week as well. Continue reading