The Many Values of an Industry Conference

Scott, Margie, and I recently attended an annual industry conference called ISA—The Association of Learning Providers. ISA is a unique organization where members who are competitors in the training, learning, and talent development industry come together to help each other. The goal is to strengthen our industry through the strengths of each business by sharing our best practices.

Our company has been a member of ISA for more than 40 years. We love to attend these meetings because everyone is very upbeat and excited about exchanging ideas we can all benefit from. The only thing we don’t share is sales strategies. We always come away from this conference proud to be in our field and we never fail to bring home some good learnings. It’s a wonderful opportunity to spend time with knowledgeable, energy-filled colleagues in our industry.

While I was at the conference, I had a chance to visit with longtime colleagues Bill Byham, cofounder and executive chairman of DDI, and Jack Zenger, cofounder and CEO of Zenger Folkman and best-selling business author. We’ve all been in the leadership development business around six decades. Some would call us competitors, but I like to use the word co-petitor instead when I talk about people like Bill and Jack. Why? Because we have more things in common than we have differences—and we truly respect each other and our respective contributions. We really enjoyed being together at ISA and sharing stories.

A big takeaway for Margie, who has always been interested in exploring the future of our business, was learning more about artificial intelligence (AI) and its challenges and opportunities for our industry. She even went home after the retreat and tried out ChatGPT, an AI program that follows instructions and provides responses. Amazing!

From the ISA website: Founded in 1978, ISA remains committed to helping training, performance and talent development firms build, enhance, and share their success. Our membership includes more than 80 companies that are contributing to the success of more than 100,000 clients across the Fortune 500. Both in person and online, ISA members ask questions, share their knowledge, and engage in rich discussion and the roll-up-your-sleeves work of growing a business and keeping it strong. Members come together to learn key business insights, share their collective wisdom, expand their resources, and enhance their results. By creating a safe place for disclosure, the association focuses on developing the business acumen of its members to ensure their continued success for their businesses and their clients.

If you belong to an organization that participates in industry conferences or retreats, I urge you to attend one if you can. I guarantee you’ll learn things you never knew about your business. You’ll meet people you might stay in touch with for decades. And you’ll come back inspired and reenergized about your job, your team, your organization, and your industry.

Needless to say, I’m a big fan of industry conferences. In fact, our company is participating in a different conference in May—the ATD (Association for Talent Development) International Conference and Expo—which will be held right here in San Diego. I’ll tell you all about that event in a few weeks. Stay tuned!

5 Ways to Retain Top Talent

We’re fortunate at The Ken Blanchard Companies to have dozens of talented people who’ve been with us for 10, 20, 30 years and more! These long-term employees bring value to our organization in so many ways. They have developed deep, trusting relationships with our clients and associates. Because they know our business inside and out, they’re effective and efficient. They’re a wonderful resource for newer employees, who can call on them for knowledge and support.

I don’t think it’s an accident that we have so many long-timers at our company. Over the years, our leadership team has made an ongoing effort to connect with our people, listen to their feedback, and meet their needs. As a result, many of them have fallen in love with our business and stayed for the long term. We value their contributions and are honored they’re part of our team.

It’s no secret that the cost of losing good people is high. A recent study showed that replacing an employee can cost a full third of that employee’s annual salary. With an average turnover rate of 18%, those expenses can add up quickly.

If you’d like to attract employees who will stay engaged and committed to your organization, here are five suggested best practices.

1. Recognize People

According to a Pew research study, 57% of the Americans who quit their jobs in 2021 left because they felt disrespected at work. Don’t let this happen in your organization. Treat people with respect by telling them you appreciate them and why.

What if you grew up in a family that didn’t openly express appreciation for one another, and acknowledging people makes you feel uncomfortable? My advice is to “fake it till you make it” and do it anyway. Catch people doing things right and give them detailed, specific praise for their accomplishments.

While it’s important for companies to pay people well and provide benefits, don’t underestimate the power of recognizing people for their contributions. After analyzing 1.7 million employee survey responses, A Great Place to Work found that the most important driver of good work was recognition (37%), not promotions (4%) or more pay (7%).

At Blanchard, we bake recognition into our culture with our People’s Choice Awards. The awards tie into the values our company seeks to live. The Dream Team Award, the Authenticity Award, the Most Values-Led Player Award, and the Unsung Hero Award are just a few examples.

2: Partner with People

One of the most effective ways to retain your best people is to be there for them over the long term. That means regularly setting goals with them and giving them appropriate direction and support, depending on their development level on each task.

Goal setting is an ongoing process, not just something you do once a year at performance review time. Meet with each of your direct reports at least twice a month to listen to their concerns and ask how you can help them succeed in achieving their goals.

3. Keep Showing Up for People

One mistake a lot of managers make is that once a direct report becomes good at their job, the manager disappears on them. Don’t ghost your people. While it’s great to give self-reliant achievers autonomy, everybody needs acknowledgment. Keep showing people that you’re behind them by giving them clear, specific feedback on their work. And if something goes wrong, help them get back on track. Whatever you do, don’t become a seagull manager who flies in, makes a lot of noise, dumps on everyone, and flies out. That’s a management style I hoped would go out of fashion by now. Unfortunately, it’s still around.

4. Help People Grow

If a company is going to retain top talent, it must provide growth opportunities. Recently, our company offered a series of meetings to help people explore career development at Blanchard. On an individual level, help your direct reports grow by giving them a stretch project—something they haven’t done before—and let them know you’ll be there to provide direction and support if they get stuck. Not only will this empower your people, it also will benefit the organization by building skills and bench strength.

5. Let People Be Human

Organizations are made up of human beings—at least until AI and the robots take over! Human beings function best when they have a work-life balance. If you want people to stick around year after year, don’t pass judgment on them when they take time for themselves and their families. In fact, encourage them to do so.

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Many research studies suggest that there are very real benefits to being in a successful long-term relationship: couples who stay together are healthier, wealthier, and happier. I think the same thing may be true for organizations. Start putting these five practices to work today to keep your top talent for the long term—and let me know how it goes!

The Magic of Being Together

After nearly three years of not physically meeting together, our whole company recently gathered at the Mission Bay Resort in San Diego.  What a wonderful time we had! Although our entire company meets regularly on Zoom, the leadership team felt it was important for all our associates from around the world to come together in person. We have a warm, inclusive culture at Blanchard, and we wanted to give people—especially our newly hired associates—a taste of that special culture with hugs, face-to-face conversations, and a dance party with an eighties band!

During a Zoom meeting last week, people wrote in the chat box, describing their experience of our Mission Bay gathering. Here are some of the words people used: Energizing, inspiring, uplifting, fantastic, ecstatic, unforgettable, exhilarating, epic, fun, fabulous, and awesome.

“What a huge morale booster,” one person commented. “Even as a wallflower non-dancer I had a blast!” Another person said, “How many companies have meetings like this, where we are all involved with growth, strategy, and transparency? We are all treated as owners here.”

Looking Back and Looking Ahead

I’m amazed when I think about the fact that we’ve been in business for 43 years. According to the Bureau of Labor Statistics, less than 5 percent of businesses last for 40 years. From a financial standpoint, we have had one of the strongest years in the history of our company. This is remarkable, especially after the financial losses we suffered when the pandemic hit in 2020.

On a personal level, 2022 was a special year, as well. In October, Margie and I became great grandparents to Nora Hickok Budnick, the daughter of our granddaughter, Hannah, and her wife, Beth. Another fun highlight for me was playing a cameo role as a priest in “The Mulligan,” a movie based on my book with Wally Armstrong. Finally, my book with Randy Conley, Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust, was released in 2022 and became the #1 bestseller for its publisher, Berrett-Koehler.

What were the highlights of your year? What did you learn? What brought you joy? These are questions that can help guide your plans for the coming year.

As 2022 comes to a close, I hope you’re enjoying the spirit of the season. No matter what holiday you celebrate, take time to reach out with love to the important people in your life. The more time goes on, the more important it is to keep your I-love-you’s up to date. So, pick up the phone and give those special people in your life a call. You’ll be glad you did—and so will they!

The Best Leaders Practice and Model Self-Care

Since the pandemic era began in 2020, we’ve been hearing and reading a lot more about the importance of self-care. We all need to continue to keep ourselves safe and healthy physically, mentally, and emotionally during these strange times in whatever ways work for us.

For leaders, it is similar to the safety message at the beginning of a flight: Put on your own mask before helping someone else. Leaders must be healthy themselves in these areas before they can be effective at showing empathy or otherwise helping others.

Why is it important for you as a leader to practice self-care? Because consciously or unconsciously, you’re always setting an example for people on your team. If they perceive you as struggling with your own issues, they may not feel right asking you for help or advice. But if you exhibit a healthy, positive, caring attitude, they will feel safe turning to you when they’re in need. And people who feel psychologically safe in their work environment tend to be more committed and productive on the job because they’re less distracted and more secure.

Here are a few suggestions, based on how I practice self-care to be the best boss I can be.

Begin your day slowly. I have often written about the benefits of entering your day slowly. Some people exercise or write in a journal. I keep a few reading materials on my nightstand including a booklet of my favorite inspirational quotes that I read each morning. It only takes a few minutes and helps me start the day off with a positive perspective. Then, after breakfast, I can focus on the important things with energy to face whatever comes my way.

Get plenty of sleep. I never have a problem with this—ask anyone who has been in a day-long meeting with me! I learned about the importance of sleep from the man himself, sleep expert Dr. James B. Maas. He literally wrote the book on sleep, Sleep for Success!, a few years ago. Dr. Maas says most adults are sleep deprived, which causes lowered immunity to disease, reduced concentration and productivity, and poor quality of work. He suggests avoiding caffeine after 2:00 pm, avoiding alcohol within three hours of bedtime, and avoiding computer and phone screens within one hour of turning in. And he endorses a 15-minute power nap at midday if you can get away with it!

Take occasional wellness days—and use all your vacation time. Our company recently added a few wellness days to our holiday calendar. Now there is at least one three-day weekend in every month, including April, August, and October. We also have implemented an unlimited PTO (paid time off) policy so that people can take time away from work when they feel the need. We know everyone benefits from time off—leaders included—but people in leadership positions often don’t use all of their allotted vacation time. It is critical for leaders to set the example that taking time away from the job isn’t bad, it isn’t just okay, it’s absolutely necessary for healthy work/life balance. So take those days—you’ve earned them!

Work with a coach or other wellness expert. I’m a firm believer in the benefits of working with a coach, counselor, trainer, or other expert advisor to get the help you need. I’ve benefited from several different kinds of coaching and counseling throughout my life. My first basketball coach, Paul Ryan, taught me how to focus on my strengths. Later in my life, my fitness coach (and coauthor on Fit at Last), Tim Kearin, knew how to give me the right kind of direction and support I needed to get healthy. I’ve had various intellectual coaches over the years, including my sister, Sandy, Warren Ranshaw, and Don McCarty, who helped me with my undergrad, grad school and doctoral programs, respectively. My wife, Margie, and I started our business with encouragement from folks in the Young Presidents Organization and have kept things afloat due to other advisors who are experts on family businesses. Margie and I have also worked with several relationship coaches over the years, which greatly improved our communication—one of the biggest hurdles in a successful marriage. We celebrated our 60th anniversary in June! Get an advisor you can be honest with, meet regularly, and you’ll never regret it.

Now I hope you create a new list for yourself on ways you are going to start (or continue) practicing and modeling self-care. You owe it to your people—and to yourself—to be the best leader you can be.

An Empowered Workforce Focuses on the Greater Good

In an earlier blog post on the topic of quiet quitting, I made a case for servant leadership—leaders who serve their people by helping them realize that quiet quitting (disengagement at work) is not the answer. Servant leaders establish a safe, caring environment, let people know how valuable they are as individuals, ask them what they need, listen to their answers, and work side by side with them on a solution.

I want to go one step further today with another goal for organizations run by servant leaders: creating a culture of empowerment.

Empowerment is an organizational climate that unleashes the knowledge, experience, and motivation that reside in people. Creating a culture of empowerment doesn’t happen overnight—but leaders of the best run companies know that empowerment creates satisfied people, positive relationships, and never before seen results. People are excited about the organizational vision, motivated to serve customers at a higher level, and focused on working toward the greater good.

It’s true—empowered employees have more expected of them. But along with those high expectations comes growth, career development, the satisfaction of belonging to a self-directed team and being involved in decisions, and a sense of ownership.

In Empowerment Takes More than a Minute, the book I coauthored with John Carlos and Alan Randolph, we offer three keys leaders must use to guide the transition to a culture of empowerment.

The First Key: Share Information with Everyone

Team members who get the information they need from their leader can make good business decisions. But when leaders keep important information to themselves, people often come up with their own version of the truth—which may be worse than reality. And when people don’t have accurate information, they can’t act responsibly.

Servant leaders trust their people and realize that openly sharing information about themselves and the organization—good or bad—is the right thing to do. It builds trust between managers and their people. And when people have accurate information, they can make decisions that are in the best interests of the organization.

The Second Key: Create Autonomy through Boundaries

Counter to what some people believe, there is structure in an empowered organization. It is there to inform team members of the boundaries that exist within their autonomy. These boundaries take the form of vision statements, goals, decision-making rules, performance management partnerships, etc. Within those ranges, team members can determine what to do and how to do it. As the empowered person grows, the range of structures also grows to allow them a greater degree of control and responsibility.

The Third Key: Replace the Hierarchy with Self-Directed Individuals and Teams

Empowered, self-directed individuals and teams—highly skilled, interactive groups with strong self-managing skills—are more effective in complex situations. They don’t just recommend ideas—they make and implement decisions and are held accountable for results. Today, success depends on empowered, self-directed individuals and teams.

Empowerment means that people have the freedom to act. It also means that they are accountable for results. The journey to empowerment requires everyone to challenge their most basic assumptions about how business should operate. People at all levels of the organization must master new skills and learn to trust self-directed individuals and teams as decision-making entities. An empowered culture is not easily built—but the rewards for the organization, its leaders, and its workers are enduring and plentiful.