I recently had an interesting experience—I spoke to the Better Business Bureau of the whole Phoenix valley. Normally, you know, the BBB is a group that deals with whether businesses are doing the best practices. They started this night a number of years ago where they recognize companies in the area who are leading in an ethical, values-driven way. It’s become quite a prestigious thing. I got a chance to talk to them about The Power of Ethical Management, the book I did with Norman Vincent Peale. What I particularly like is catching people doing things right.

My own sense is that there are many good things happening in business that just don’t get publicized. You may think everybody is self-serving and doing everything for themselves—but that’s not really true. I think the number of people who are unethical and running businesses just for themselves is just a small percentage in comparison to the people who are doing it right. It was a real joy to be there and also to share with them our ethics check: Is it legal? Is it fair to all involved? How does it make you feel about yourself? Concepts like that. Being successful in business isn’t about perspective; it’s about both results and people, and that is so important to us. So it was an interesting night.

So you take care of yourself. Life is a very special occasion. Make sure you don’t miss it. You’re missing it if you think life’s all about you.