Trust Works!

I’ve written more than a few books over the years, but I still get excited when a new one comes out. We’ve just released a new book I coauthored with Cynthia Olmstead and Martha Lawrence called Trust Works! Four Keys to Building Lasting Relationships. We think it will make a difference in people’s lives while giving them a smile.

trust-works-book-coverThe first part of the book is written as a parable about a dog and a cat and how they learn to trust each other. It’s interesting—we asked people for feedback on one of our first drafts, and some dog lovers were offended because it seemed as if the dog had to do all the work to get the trust from the cat. We realized that we needed to emphasize that trust is a two-way street. So in our finished story, not only is the dog trying to get the cat to trust him, but the cat has to get the dog to trust her too. Of course, the story is a metaphor for any relationship where people need to create and build trust with one another. Readers will be able to apply it to their working relationships as well as their relationships with family and friends.

Cindy Olmstead spent years developing the wonderful ABCD Trust Model™ we use in the second part of the book to highlight the four behaviors that need to be present in order to build trust. If even one of these behaviors is absent, trust erodes.

First, you have to prove that you’re Able. You are competent to solve problems and get results. You strive to be the best at what you do and you use your skills to help others.

Next, you have to be Believable. You act with integrity and honesty. You show respect for others, admit your mistakes, keep confidences, and avoid talking behind others’ backs.

You also have to be Connected. You care about others, which includes showing interest, asking for input, and listening.  You praise the efforts of others and share information about yourself.

Finally, you need to be Dependable. You do what you say you will do. You are organized and responsive. People know you will follow up and be accountable.

How would you assess your trustworthiness in these four key areas? Go to http://www.trustworksbook.com and take the self-assessment. While you’re at it, ask the people you work with to evaluate you as well.

That’s how I learned that my lowest score in these four areas was in the Dependable category. What an eye opener! I never thought of myself as undependable but since my executive team and I understood the four factors, we were able to have that conversation and zero in on the problem. Turns out that my desire to please everyone showed up in real life as a tendency to over-commit myself—which resulted in people ultimately being disappointed because I couldn’t meet their expectations.

Using the ABCD Trust Model™, my team came up with a great solution for me. Now when opportunities come up, instead of saying yes without thinking, I hand out my executive assistant’s card so she can make sure I have the time and resources to follow through.  As a result, my Dependable score has soared!

In most organizations, trust issues are simply avoided until they reach a breaking point. You can’t just assume that trust will grow over time—sometimes the exact opposite happens.

Trust is hard to define. You can tell when it’s absent—but how do you create it and build it when it doesn’t exist? Trust Works! provides a common language for trust—and essential skills for building, repairing, and sustaining it. Building trust is one of the most needed skills for leaders today. Don’t leave trust to chance in your organization.

Categories: Communication, Ethics, Expectations, Leadership, Relationships, Trust, Uncategorized | Tags: , , , | 1 Comment

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One thought on “Trust Works!

  1. shashi shekhar

    respected mr ken.i really found ur book “trust works” very precise and specific in addressing trust issues beginning in deficits by looking honestly1st within one’s own self. i believe universe helps you locate or rather helps come closer to means to solve it.in my case it was your book that i coincidentally spotted in a bookstore.thank you for writing such books in an engaging manner using a parable ,more so involving a cat and dog -in real life where serious differences in perspectives and inclinations exist where it becomes difficult finding commons and making it work.it is implementation in behaviour that i’m striving to work on.this book helps one grow to look beyond one’ self. specifically i found profoundly meaningful and humorous both-when people you want to build relationship with honestly tell you :they don’t want to,there one can thank them for being honest! superb book . shashi.

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